Fall Festivities

A quick identity to unify a suite of fun-filled fall fêtes. The St. James had been running the Pumpkin Plunge and Spooktacular for a few years, and were about to introduce a third event to the mix. Where the other two events appealed to families with young children, the Fall Fest would be an Oktoberfest-esque biergarten geared toward an adult audience. With the introduction of a third October event, the team tasked me with unifying and standardizing the identity.