Five Years of Victory

A streamlined event identity for the fifth anniversary of The St. James Flagship. STJ first opened its doors in September of 2018, and around that time every year they’ll host a family friendly “homecoming” event to celebrate another successful year helping people reach their fullest potential. September of 2023 marked the fifth anniversary, and the team asked for a special event identity to commemorate the occasion.

Event identity, logo design, positioning, & production.

Client
The St. James // 2023

Collaborators
Janelle Murphy // Photography
Rachel Couch // Photography

Posterized moments of victory served as the backdrop for the campaign, celebrating implied or literal wins achieved by The St. James and its members. The St. James athletics division has taken home hundreds of trophies and supported the rise of world-class athletes. Members at STJ have run marathons, lost dozens of pounds, and crushed personal goals.

A modular campaign mark served as the centerpiece of the campaign. A very original 5 numeral, constructed from five individual lines, inspired by the unique linear architecture of the flagship. The mark is able to scale, crop, and extend without losing integrity or meaning, allowing it to support the campaign in fun and interesting ways.

MLK Classic

Corporate Games